These policies cover any data that we collect about you (“personally identifiable data”) either through the University of Buckingham website (“the site”) or in any other dealings with you and the uses we intend to make of that data.
How we collect, use and share your personal data, and your rights in relation to the personal data we hold.
How we comply with our obligations under GDPR, setting out the obligations of staff and students.
What is a cookie?
A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a website’s computer and stored on your computer’s hard drive. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.
What do we use cookies for?
Session cookies
Your visit to a website, including all the pages you visit and actions you take, is known as a “session”. A cookie is set for each session so we can remember your information as you move from page to page – for example, what you have searched for in the course finder, or tickets and products you have added to your cart.
Usage statistics
We use Google Analytics to track how people are using our site, so we can see the number of visitors and additional information such as pages visited, actions taken and how people arrived on the website. Google Analytics sets cookies to associate multiple page visits with the same visitor.
From time to time we conduct A/B testing of different variations of pages on the website to see which work better. We set cookies so you see the same version of the site over the course of a visit.
Live chat
We use Zopim to provide a live chat service on the website. Zopim sets necessary cookies to identify trusted traffic and load balance your visit across multiple servers. Zopim also sets cookies to identify your device across visits and chat sessions, and to store chat preferences you set.
See also Zopim Privacy and Cookie Policy.
Advertising effectiveness
We use code provided by Google, Facebook, LinkedIn and Snapchat to track and measure the effectiveness of our campaigns. This code sets cookies which allow us to target our advertising, such as retargeting based on visiting particular pages or completing particular actions.
You can opt-out through Google’s Ads Settings, Facebook Your Information, LinkedIn Opt-Out and Snapchat Support pages. You can also visit Your Online Choices and switch off behavioural advertising from a large number of companies.
Embedded media
We sometimes embed videos and other media from sites such as YouTube. These sites set cookies to track viewing and preferences.
Managing cookies
You can delete individual cookies or block cookies altogether in your browser settings. Here are instructions for popular browsers:
- Android
- Apple Safari on Mac
- Apple Safari on iPhone and iPad
- Google Chrome
- Microsoft Edge
- Microsoft Internet Explorer
- Mozilla Firefox
- Opera
Updates to our cookie statement
We reserve the right to update this information without notice.